Mitchi

Mitchi is a Mac workspace for creating AI-assisted social media designs and organizing them into campaigns. Start with a brief and brand context, then refine the copy, imagery and layout through conversation or direct editing of supported text and image layers. You can select a specific element or area to guide a change.

Projects keep each brand’s notes, logos, images, campaigns and templates together. A campaign canvas lets you review related posts and create feed and story formats. Saved templates produce independent editable copies, so changes to a campaign do not alter the original layout.

You can import a Canva design link or an unflattened PDF and continue editing supported text and image layers. Some fonts, effects and elements may differ or remain images, so imported designs need review. Finished artwork can be exported as PNG files, or a board can be downloaded as a ZIP.

The publishing workspace keeps drafts, scheduled posts and publishing status alongside your designs. You can check captions, media and destinations before scheduling through an available connected account, or export for another scheduler. Compatible local AI clients can also connect through MCP to work on projects and designs, with controls for reading, writing, publishing and deletion permissions.

Mitchi requires an Apple silicon Mac, internet access, a Mitchi account and supported AI access. Projects, designs, messages and supporting files sync through your account rather than staying only on your Mac. AI and connected services process the content needed for the features you use.